Tired of those boring old fashion shoots? Well feast your eyes on the animated fashion photography of Reed+Rader. It is very obvious that this couple does what they love to do and in turn they are creating a successful twist on fashion media. Pamela Reed stated, "screens are taking over as the main place for content consumption ... [and] technology has the advantage over print of being able to show motion and with speakers, use sound. Why show images on a screen still? Technology now allows for those images that once could only be still on paper to now interact and become alive."
Sources:
http://www.nbcnewyork.com/blogs/threadny/THREAD-Photographer-Spotlight-Reed--Rader-114099244.html
www.reedandrader.com/
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