Perhaps one of the most influential, yet controversial, existing members of the fashion industry today is Tavi Gevinson, better known on her fashion blog as "The Style Rookie". Tavi began blogging her eclectic thoughts and style in 2008 when she was at the wee age of 11. Since then, you might as well forget about her title as a "rookie", for she has become a head honcho in the wide world of fashion, in and out of cyber space. She now sits front row during the shows of fashion week, has her own publicist (Dana Meyerson), and has been affiliated with many respectable companies, such as
The New Yorker,
BlackBook, Rodarte (for Target),
Teen Vogue, and
French Vogue. She does limit herself though, which was demonstrated through her decline to appear on
the
Oprah show as well as
The Tonight Show. Although most people love Tavi, no one is ever loved by everyone. A good amount of people, especially in the industry, are irritated at the "wunderkind's" rise in popularity and front row seating at top notch fashion shows. Yet, today's consumer is driven by technology, especially the internet. Therefore, why wouldn't Tavi be invited to sit next to Anna Wintour? As soon as she finishes her homework she will be one of the first to bring her report straight to the masses!
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